UNITED WAY: Designated All-Star Charity by Forbes

The Nov. 19 edition of Forbes magazine designated the United Way as one of five All-Star charities.

Two criteria were used in making the determination — size and financial efficiency. The goal was to recognize the top 100 charities, and the cut-off for donations was $121 million.

In addition, the magazine considered the efficiency of the donation process by asking each charity how much it took to raise $1 in support. The United Way, which depends on donations from individual and corporate donors, had a fund raising efficiency of 91 percent — spending just nine cents to raise one dollar! With just 1 percent going to support the national organization, this means that 90 percent of your contribution to the United Way supports health, education, and income initiatives in our community.

Join us by contributing to the United Way — they have earned our support.

Please do your part to help the less fortunate by making a pledge today. You may download a copy of the pledge form on the United Way page at unitedway.eku.edu.

Contact:  Jim Fisher: jim.fisher@eku.edu